The hostess station is designed with shelves facing the front rimmed with rows of amber glass Nexus growlers sporting their logo. The signature on sheet-rock was encapsulated in a formal frame and grouped with autographed posters on a wall adjacent to the entry for customers to stand and pose with the celebrity chef. The exterior patio was enhanced with an accent color of bright coral on the wood trim and two large site planters of durable cast concrete were installed to provide needed greenery to the periphery.Ī new point-of -arrival was created as Harrell Hoech designed a prominent semi-circular hostess station straight ahead of the entry door necessitating cutting the prized Guy Fiery painted signature(Food Network’s Diners Drive-ins and Dives series) from his visit a couple of years prior. An original multi-paneled mural was also re-located from the original dining room to be featured along the main wall of the new “sunroom.” The acoustical ceiling and exposed ductwork was darkened with the main color used throughout. The nearly forgotten enclosed patio was revitalized with a golden beer color for the walls and re-locating of the previous pendant fixtures from the dining room. ĭaytime at Nexus was greatly enhanced with the replacement of a tired garage door with a new aluminum and glass unit bringing fresh northeastern light into the dining room. The durable molded plastic seats and crisp contrasting metal legs are striking in the deep space interior. New grey and silver aluminum barstools and matching chairs were selected for their color, style and ease of maintenance. Bold beams of warm light streak through the upper spaces from long thin tubular fixtures. “Galaxies” of LED lights twinkle suspended from the high ceiling deck. The warm white glow contrasts effectively against the other dark surfaces which include black granite tile back bar and new built-up black granite bull-nosed bar top. Luminous elliptical glass LED pendants provide a subtle UFO element along the bar. All ceilings and walls were painted in this same dark shade bringing a depth of space which could be contrasted with mettalics and lighting. The brand had already established a dark navy-charcoal color theme that was used for uniforms and retail t-shirts and hoodies so Harrell Hoech used that deep space hue to create a back drop to the scene and neutralize much of what was existing that could not be practically changed. To those ends, the design was primarily superficial. The second was to design within a reasonable budget and not rebuild the interior. The primary challenge was that the business was to remain operational with minimal disruption. For those who recognized the name it would be familiar and the theme would be apparent – for others unaware of the Nexus origination, the interior was creative, attractive and intriguing. She wanted to project the brand into the future – to create a suggestion that could read as an outer space theme but not thrust the Star Trek brand out front. Harrell Hoech proposed that we celebrate the Star Trek theme in a somewhat subliminal manner. The intent was to be different from other breweries while providing a signature look for this owner’s unusual concept. The name was in place and the brand was getting well established when PATRICIAN DESIGN’s team was retained to re-vitalize the interior to better reflect the intended brand.
#Nexus brewery series#
I will not apologize for my beliefs in this matter.The name Nexus was inspired by a utopian destination featured in the Star Trek series and was selected by the owner to represent this place where everyone would find their joy. I believe a business should voluntarily elect to provide these types of benefits on their own but just as there are laws to mandate minimum wages when businesses know they can take advantage of people that do not have a voice in our government, they will. I have the right and I will continue to support low wage employees that are treated badly by the restaurant industry and others industries that can clearly afford to provide sick leave to employees. That information was obviously known before you came in and obviously bothered you when you came in. And finally, it appears you came in as a disgruntle customer before you were served because we do not advertise in our lobby that we supported the sick leave initiative. Our intent was to promote the Taproom not our restaurant. As for the coupon, it clearly states it is only to be used at our taproom. For that I sincerely apologize and the discount is available for use. Yes the server made a mistake on your $10 reward. Hello Greg, I did check the records for what appears to be your account.